MoatScan.ai
McDonald's Corporation
MCD · Moat type: MARKE
GESCHÄFTSMODELL
McDonald's, as the world's largest systemized restaurant group, operates an asset-light franchise model in which approximately 95% of restaurants are operated by independent franchisees, and the company generates stable, high-margin revenue streams primarily from franchise fees, rental payments, and a smaller proportion of company-operated restaurants.
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